Google Partners With Levi’s to Invisibly Integrate Computers Into Clothing

Last week at Google’s annual conference, the technology giant announced its partnership with Levi’s to develop smart textiles under the Project Jacquard system.

As seen in the sports and active category the gap between fashion and technology is increasingly shrinking with a growing number of brands looking to performance and high technology fabrics to integrate hidden function into apparel. Levi’s has been at the forefront of this movement for some time in denim with their collaborations with sportswear brands like Nike SB as well as their own Commuter range which features smart performance fabrics for cyclists. The original jeanswear brand pushed its technology advances further once again last week when it announced its partnership with Google on Project Jacquard, a new system for weaving technology into fabric. , transforming everyday objects like clothes into interactive surfaces. Google’s ATAP research team has been experimenting with conductive threads that respond to gesture-based movements, which will register with complimentary computers that power any textile -based wearable. That information will then be transmitted to mobile phones and other devices. This is just the beginning, and we’re very excited to see what people will do with it. 

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