Apr 13, 2018 | By Samuel Trotman
Get Street Style analysis as a WGSN subscriber
Kate Moss’ PR stunt of a TopShop collection arrived today here in the colonies, after causing near riots and E-bay madness last week when it debuted in the Motherland. Thinking I’d beat the crowds sure to be swarming the main Barney’s Co-op uptown, I arrived at the Soho locale, coffee in hand at 8:50 am, ready for my two hour wait until the store opened at 11. I was totally, and very surprisingly, alone. Even at 10am, only ten people had joined me in line, all expressing shock at how few people were there. By 11am, maybe 50 clothes hungry ladies (and two very good boyfriends) were in attendance when the doors were opened with an unceremonious “I can’t let you all in at once. Let’s just see how this goes.” And it’s a good thing not many people turned up, because whoever buys for the Soho Co-op is either out of their mind, unaware of the hype or just blatantly Anti-Kate. There were two small racks of Moss merch. That’s it. No denim, no vests, no hotpants, none of the items I had been salivating over online, the real staples of that messed up, rock ‘n roll Kate Moss look. Available were black skinny pants, a couple of over-embellished tops in gross stretchy fabric, cotton tanks in pink, olive, white and black, one black over-distressed mandarin jacket and the shortshortshort strappy black dress I’m already sick of seeing. Sizing is UK style, and everything runs very small so plan accordingly if you manage to snag anything online. Is the hype worth it? If you’re a serious Moss fan -or have money to blow- then yes, if only for the cultural cache and E-bay possibilities. But if you’re like me and all you really want is a good old fashioned pair of $100 hotpants and a tight vest, you might be better off looking somewhere else.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.