Dec 05, 2018 | By Susan Fernandez
Held twice a year in Germany, Switzerland and Austria, Glamour Shopping Week was created to encourage a shopping environment similar to Fall’s Fashion’s Night Out. Readers of the magazine’s April issue were given a special card that allowed them discounts and goodies at participating stores and online (700 stores alone in Berlin).
Lasting for ten days, the event also had an iPhone app in order to help shoppers navigate multitude of good deals.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.