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Glamour Shopping Week

Held twice a year in Germany, Switzerland and Austria, Glamour Shopping Week was created to encourage a shopping environment similar to Fall’s Fashion’s Night Out. Readers of the magazine’s April issue were given a special card that allowed them discounts and goodies at participating stores and online (700 stores alone in Berlin).

Lasting for ten days, the event also had an iPhone app in order to help shoppers navigate multitude of good deals.

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