Gisele Bündchen’s expensive coffee table book sold out before its release because Instagram has created a hunger for imagery, WGSN Senior Editor Carlene Thomas-Bailey reports
We scroll, we tap, we like and sometimes we find ourselves down an Instagram rabbit hole wondering just how it is that we’ve ended up on a fashion blogger’s page from Amsterdam when we started on Cara Delevingne’s feed an hour ago.
The power of the picture has never been so strong. We seek out imagery: beautiful interior photos, travel snaps, coffee bowls, strategically placed laptops on a table with freshly picked flowers and memes; don’t forget the memes.
“I look at colour and images all the time in my day job and I love it, now with Instagram that joy has been extended to everyone globally. We all get to play with imagery, and revel in it. The app’s extensive creative tool suite allows everyone to create a whole host of ever important tints and colour washes showcasing their (#filtered) lifestyles,” says WGSN Associate Editor Colour, Hannah Craggs.
The allure of pictures is nothing new of course, it has away been there. The difference is that now it’s more immediate and constant, images always at our fingertips. Instagram feeds our need for connection- to see what other people are doing, with 80 billion images posted on the site daily and 40 billion images shared. The social channel is bringing the world closer and bridging the gap between the consumer and celebrity/brands/the other side of the world.
Gisele’s book takes the lessons from Instagram. She’s realised that people want to know everything about her, are the shoots as glamorous as they look, what did she look like as a child, what is her home like? And so she compiled the ultimate Instagram-worthy picture book to satisfy our hunger for imagery.
And then she announced it had sold out before its release, on where else than her own Instagram feed? Genius.
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