5 hours ago | By WGSN Insider
Paul Smith loves cycling. His passion has lead him to be its “non-cycling spokesman for the industry” who happens to also be one of the best menswear designers in the world. Through the years he has worked with various cycling brands on collaboarations with his most recent – and perhaps most prolific – is his creation of the Giro d’Italia road racing jerseys for 2013. The RCS Sport Cycling asked Sir Paul Smith to lend his expertise on building the jerseys, with his response being a very welcomed yes!
The Maglia Rosa (sponsored by Balocco) is the jersey worn by the leader of the time general classification. The Red Jersey is worn by the leader of the points general classification and it’s sponsored by Italo. The Blue Jersey, sponsored by Mediolanum bank, is the symbol of the King of the Mountain classification leader. And finally the White Jersey is worn by the best young rider in the general classification and sponsored by Fratelli Orsero. Each Giro d’Italia official jersey, produced for the seventeenth consecutive year by Santini Maglificio Sportivo, will acquire the touches of originality and exclusivity that are trademarks of the designer’s ranges.
Describing his involvement in the project, Sir Paul Smith explains: “Having been a huge cycling enthusiast and follower of the major tours and classics for many years, it’s an absolute privilege to be asked to design the four jerseys for the Giro d’Italia.”
In addition to the jerseys, hallmark tees were also created by Sir Paul Smith for the iconic event.
With the Giro d’Italia in full swing, it’s always interesting to see who switches up jerseys along the way and of course who will end up finally wearing the coveted pink color on May 26th in Brescia, Italy! Hang tight, more to come!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.