Jan 03, 2018 | By Sandra Halliday
Jun 03, 2010
The Giro d’Italia 2010 concluded on Sunday with Ivan Basso of team Liquigas/Doimo taking home the coveted maglia rosa (pink) winner’s jersey. It was Basso’s first race after returning from a two-year doping ban. Though this year’s maglia rosa was not designed by D&G as it was in 2009, the jersey retains it’s status, romance, and panache, and is as valued among cyclists and fans as the Tour de France’s more famous yellow shirt.
The Giro d’Italia is one of cycling’s Grand Tours along with the Tour de France and the Vuelta a España. This was the 93rd edition of the race, with the first one held in 1909. The 3,485 km (2,165 mi) race kicked off in Amsterdam on May 8 and concluded in Verona, Italy, and included heavy climbs at Monte Zoncolon and Gavia Pass in the Italian Alps.
In addition to the winner’s maglia rosa, the race award jerseys in the colors of the tricolore italiano to winners of the races sub-contests, including the maglia rossa (red jersey) awarded to the points classification winner, maglia verde (green jersey) awarded to the mountains classification winner and the maglia Bianca (white jersey) awarded to the young rider classification winner. This year Cadel Evens of BMC Racing took home the maglia rossa, Matthew Lloyd of Omega Pharma/Lotto won the maglia verde, while Richie Porte of Saxo Bank took home the maglia Bianca.
Images via Steephill
On a side note, our favorite cycling apparel company Rapha, curated a special collection of music inspired by the Giro d’Italia, featuring Italian artists such as Verdi, Paolo Conte, Donatella Rettore, and Puccini. Rad.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.