May 21, 2019 | By Petah Marian
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Feb 08, 2017
By WGSN Insider
Blame it on spring, blame it on the rise of music festivals for the whole family, or maybe it’s that we desperately want a fresh new outlook (see Pantone’s Greenery trend for 2017) in the current climate, but florals are leading the way.
And it’s kids accessories where the retail presence of florals is truly being felt. Girls’ floral hair accessories are truly making their mark according to the latest retail data from WGSN Instock.
While florals are a key spring detail (+35pp, 80% of new-ins) – it’s the handcrafted, paper cutout-style floral headbands (championed by specialists The Children’s Place, and Stage Stores and Nordstrom) and mirrored, multicolored sunglasses that stood out as key items. The designs offered up for this sector are playful, with a precious feel, in line with our kidswear S/S 17’s Edgelands forecast: ‘Urban grit and romantic folk collide in Edgelands, offering an earthy festival story that takes inspiration from the edges of cities for baby, boys, girls and tween’.
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