Blame it on spring, blame it on the rise of music festivals for the whole family, or maybe it’s that we desperately want a fresh new outlook (see Pantone’s Greenery trend for 2017) in the current climate, but florals are leading the way.
And it’s kids accessories where the retail presence of florals is truly being felt. Girls’ floral hair accessories are truly making their mark according to the latest retail data from WGSN Instock.
- “A beachy, relaxed vibe started filtering into late January’s accessories drops. Hair accessories were up 22pp YOY to account for 40% of new-in mix (ideal for flower girls at spring weddings) while eyewear accounted for 24% of new-ins (+3pp),” says Nivindya Sharma Senior Editor of WGSN INstock.
- While florals are a key spring detail (+35pp, 80% of new-ins) – it’s the handcrafted, paper cutout-style floral headbands (championed by specialists The Children’s Place, and Stage Stores and Nordstrom) and mirrored, multicolored sunglasses that stood out as key items. The designs offered up for this sector are playful, with a precious feel, in line with our kidswear S/S 17’s Edgelands forecast: ‘Urban grit and romantic folk collide in Edgelands, offering an earthy festival story that takes inspiration from the edges of cities for baby, boys, girls and tween’.
Image courtesy of http://www.smudgetikka.com/
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.