May 24, 2018 | By Cassandra Gagnon
Big data meets consumer insights. Experience WGSN.
Feb 03, 2016
If you thought Balmain was going to go uncontested in pulling off the ultimate modeling throwback with its Cindy Crawford, Naomi Campbell and Claudia Schiffer fronted S/S 16 campaign, think again.
Giorgio Armani has stepped up to the plate for its S/S 16 campaign and hit one out of the park with its iconic cast of top models that ruled the 90s.
Yasmin Le Bon, Stella Tennant, Eva Herzigova and Nadja Auermann return to star alongside one another in a series of intimate black and white portraits shot by none other than Peter Lindbergh.
The images channel a distinct air of nostalgia, drawing an uncanny comparison to the brand’s 1996 campaign also shot by Lindbergh and starring Auermann, whom shows very little sign of having even aged much over the last 20 years.
In the 1996 campaign Auermann is even seen in similar tailored silhouettes to the classical relaxed suiting looks featured in today’s ‘New Normal’ themed campaign.
Giorgio Armani said: “For this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.”
Styling for the campaign was also by George Cortina, hair stying by Odile Gilbert and makeup by Stephane Marais.
For more global analysis, key beauty trends and consumer trend forecasts, join WGSN
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.