Giorgio Armani brings back iconic 90s top models for S/S 16
By Samantha Aldenton

If you thought Balmain was going to go uncontested in pulling off the ultimate model throwback, think again.

Feb 03, 2016

1 min

If you thought Balmain was going to go uncontested in pulling off the ultimate modeling throwback with its Cindy Crawford, Naomi Campbell and Claudia Schiffer fronted S/S 16 campaign, think again.

Giorgio Armani has stepped up to the plate for its S/S 16 campaign and hit one out of the park with its iconic cast of top models that ruled the 90s.

Yasmin Le Bon, Stella Tennant, Eva Herzigova and Nadja Auermann return to star alongside one another in a series of intimate black and white portraits shot by none other than Peter Lindbergh.

The images channel a distinct air of nostalgia, drawing an uncanny comparison to the brand’s 1996 campaign also shot by Lindbergh and starring Auermann, whom shows very little sign of having even aged much over the last 20 years.

In the 1996 campaign Auermann is even seen in similar tailored silhouettes to the classical relaxed suiting looks featured in today’s ‘New Normal’ themed campaign.

Giorgio Armani A/W 1996 campaign with Nadja Auermann

Giorgio Armani A/W 1996 campaign with Nadja Auermann

Giorgio Armani said: “For this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.”

Styling for the campaign was also by George Cortina, hair stying by Odile Gilbert and makeup by Stephane Marais.












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  • Shaon Jones

    The Idea bringing back 90s Models is such a wonderful idea, as models now are to little experienced and not much life experiences and it shows , A much mature would sell me the fashion for the older woman its also easier on the eye, I do not go with the death look of today’s models and I don’t think it does the younger girl’s much benefit either as they think they should look like the model to look good but it comes down to one’s self Image and worth.

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