Sep 13, 2017 | By Sarah Owen
Big data meets consumer insights. Experience WGSN.
Jun 30, 2015
Gigi Hadid returns as the face of Australian swimwear brand Seafolly for its annual spring/summer 16 campaign.
Hadid continues her ambassador role for the brand, one that has been held previously by a slew of Victoria’s Secret models including Miranda Kerr, Behati Prinsloo and Martha Hunt. In addition to the VS ‘Angels’ other top models for the brand have included Catherine McNeil and Camille Rowe.
However none of the brand’s previous models have held the title for longer then a single Summer season, usually moving onto the next top model that season, meaning Hadid is the first to do so.
Enrique Badluesqu featuring the same highly visceral colour treatment as last season’s campaign shot the California model on the beach in Miami, Florida.
The images are supported by a film ‘Seventy two hours in South Beach” showing Hadid driving along the South Beach’s historic art deco district in a vintage convertible, riding a bike alongside a group of skateboarders and then sailing off on a speedboat. Music for the film is by Australian band Tame Impala
Anthony Halas, CEO of Seafolly said of the partnership. “We are delighted to continue our campaign partnership with Gigi Hadid in 2015. She epitomises the very essence of the global SEAFOLLY girl who loves the freedom of choice our collection gives to her lifestyle.”
See all of the campaign images and film here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.