3 hours ago | By Nigel Taylor
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Oct 10, 2017
By WGSN Insider
Anything a Kardashian-Jenner can do, a Hadid can do too. OK, Gigi Hadid isn’t exactly launching a mega millions new cosmetics company but she is bringing out her own collection for Maybelline New York as the selling power of of today’s social media supermodels moves beyond merely promoting products.
Hadid, who has already made a major impact via her Tommy Hilfiger spokesmodel-cum-designer deal, is moving into a more affordable field in her link with the L’Oréal-owned mass-market make-up brand.
The details are thin on the ground at the moment but Hadid has shared an image of herself on Instagram (where else?) showing her in front of a number of products. Meanwhile, Maybelline has a big ‘Get Ready’ on its own Instagram account with news that the line will be called Gigi Hadid x Maybelline New York and will have a ‘hand-written’ GH logo.
Hadid is an interesting choice and suggests that the line could be more of a something-for-everyone offer than the ultra-glam looks that many other celebrities such as the Kardashian-Jenners specialise in.
The Hadid Instagram image shows a mixture of nudes and brights, plus neutral eyeshadows. Analysts are also expecting skin enhancing highlighters.
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