Gifts for him: Brands are catering to the male consumer in new creative ways
By WGSN Insider

A growing number of brands are focusing on gentleman-specific collections that go beyond decorative objects. WGSN’s Marie Bourgat reports.

Sep 07, 2016
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If you are buying a gift for the man in your life, you’ll know that the options are limited. While most brands go into overdrive during the month of June for Father’s Day, outside of this key month, the retail offerings are slim. This leaves consumers with the ever-problematic issue about what to gift their favourite dude outside of this summer month.

Happily, this year’s Autumn Fair 2016 surprised us with a wide range of great new creative gifting ideas dedicated to men. Following the huge demands by clients and buyers last year – companies such as Kikkerland, Rex London and Gift Republic seized the opportunity to explore and expand their gifting sector for men.

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Gifts for him: The Stanley Bicycle Repair Kit

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Wild & Wolf successfully collaborated with Stanley Tools to produce an industrial yet refined collection of bicycle repair kits, wallets, tool rolls, as well as manicure tool kits and hand salve. Packaging is essential, using high-quality materials and vintage designs.

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Grooming, of course, is another must-explore field, and Mad Beauty and Rex London presented body care and shaving sets that even included practical travel and shoe shine kits.

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The UK Candle Company went a step further and showcased a range of three candles only for the gentlemen (Blue Musk, Classic Leather and Gentlemen’s Club).

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DOIY and Kikkerland intervened in the visual appearance of everyday objects, such as pens, by giving them a more sophisticated look using chrome, gold and silver finish. Another great idea that caught our eye is a black and grey concrete valet tray with a solid yet minimal design.

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The influence of a male-dedicated aesthetic is strongly seeping into interiors across trade shows and retail, and we are seeing a growing number of brands that develop gentleman-specific collections beyond decorative objects and gifting and include bedding, bath and stationery.

 

In our Fashion Connection section, Lifestyle & Interiors subscribers can read our latest analysis on the parallels between menswear and interiors, and our latest report on Maison & Objet Paris will also be tracking this direction. Join WGSN here for more.

 

 

 


Gifts for him: Brands are catering to the male consumer in new creative ways
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Julie
Sep 10th, 2016

Male retail trends.


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