Jul 18, 2018 | By Laura Welch
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Twenty Two: Ethically-sourced rental fashion
We are seeing brands and new start-up businesses encourage a shift away from today’s throwaway culture through informative workshop events on how to reduce waste, and setting up dedicated websites which only sell products with a lifetime guarantee or that offer free repairs. Wear The Walk is a new women’s online fashion platform founded in 2017 that offers ethically-sourced designers’ collections for rental at an affordable price. Customers can hire sustainably-made items for ten days and purchase if they like them. The brand even held a pop-up in East London over summer 2017 alongside workshops, yoga classes and private styling appointments.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.