WGSN Alternative Holiday Gift Guide 2017: Day Twenty Five

US based ethical underwear

Pansy ethical underwear

The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.

WGSN Alternative Holiday Gift Guide 2017

Day Twenty Five: Ethical underwear 

Based in Oakland, California, Pansy is an organic underwear brand created by two girls Laura Schoorl and Rachel Corry. They both had the same dream, which was to create minimalist, supportive underwear that is naturally produced. And in 2014, their young brand was launched. Made with organically grown fibres from California, and using natural rubber/cotton elastic made in South Carolina, the underwear is garment dyed with fibre-reactive dyes and laid out in beautiful settings on the brand’s inspirational Instagram.

ethical underwear in cool colours

ethical underwear from Pansy

Ethical underwear brand Pansy- cool bra styles

Ethical underwear brand Pansy has a great aesthetic


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