10 hours ago | By Alice Gividen
Dec 17, 2017
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Seventeen: Soda
Digital gifts are normally quite boring and functional. And while that has its benefits, wouldn’t it be nice to have a little more colour and fun with tech gifts? Enter SODA– aka School of the Digital Age, a destination for new ideas and innovative technology products. We profiled the new company here earlier this year, and we’re revisiting it for the holiday period because they have so many great products that would be ideal for gifts. Like these Happy-nes Apple headphones, which add a colourful handcrafted appeal to your average pair of white Apple headphones, and better yet Happy-nes are based in Turkey and the company supports an autistic children’s charity.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.