Dec 20, 2018 | By Alice Gividen
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Dec 19, 2017
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values, like this very lovely ethical beauty brand.
WGSN Alternative Holiday Gift Guide 2017
Day Nineteen: Bloomtown
This ethical beauty brand was founded in 2016 after founders Priyanka and Medwin spent two years in Indonesia witnessing the devastation caused by palm oil cultivation, leading to the loss of virgin forest that’s home to endangered species. Dedicated to creating ethical, innovative and effective products that respect people, animals and the environment, Bloomtown is transparent in its endeavours, with clear and concise ethical policies outlined on its website. A 100% palm-oil free company, packaging is made from recycled and recyclable materials to reduce environmental impact, while biodegradable packaging made from peanuts furthers this policy. Greenwashing is adamantly avoided, with the brand aiming to offer clear and scientifically correct information while avoiding meaningless catchphrases.
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