These designers have a signature style that is garnering international attention. Learn their names now. WGSN’s Augusta Adriasola reports
Fashion may not be the first thing that comes to mind when thinking about Argentina (let’s be honest it has so much already going for it, from stunning food and views to music etc), but this southern Latin American country should also be on your radar when it comes to design. The Argentinian fashion industry (and the whole country as well) has faced an economic and political crisis for the past few years, but that hasn’t stopped many designers overcoming financial issues to make their creative mark both locally and internationally.
Below I’ve rounded up 5 designers in Argentina who are breaking the barriers of traditional stereotypes and setting strong style statements on their own.
Created by Agustina Dubié, this brand stands out for its unique confections and outstanding quality. Before launching her brand, Agustina studied at Central Saint Martins and worked for Nicholas Kirkwood and Roksanda Ilincic, finally returning to her native Argentina in 2012 to apply all that know-how into her own project. No wonder Dubié has caught the eye of international media like Style.com with its simple, feminine and subtle creations.
Jessica Trosman is no newbie to the fashion scene, in fact she’s one of the most respected designers in Argentina. For more than two decades Jessica has stood out from the rest because of her conceptual designs, which, as her latest campaign describes, are not to be understood but to be worn. A rebel at heart, Jessica continues to defy the rules of a relatively conservative society with JT, a new project that started in 2013 and still continues to work with the same spirit that made her a household name.
Also in line with a more conceptual view of fashion is Vanesa Krongold, a young marvel, who recently presented her latest collection in Berlin Fashion Week. The brand was created in 2011 always looking to put an “eccentric, magical and positive perspective of our times” as the designer describes the spirit of her designs. Better known for her digitally sublimated prints, Vanesa definitely likes to provoke and make statements with her creations.
Nous Etudions has a strong message: they are an eco-brand, they defend the environment and are fully against the use of animal fur. This is the DNA of the brand and for sure something they constantly communicate through their impactful designs and campaigns. Their latest collection, “Bésame mucho”, is inspired on Gustav Klimt’s masterpiece “The Kiss” resulting in ungendered designs while exploring with fabrics such as pleated neoprene, silk and satin.
Mila Kartei is probably one of the youngest brand of the group, but not less experienced. Started in 2012 by two friends Valentina Karnoubi and Guadalupe Teigeiro, the brand stood out for their adorable printed dresses and experimenting with the morphology of different pieces, which eventually led to them creating a business in wedding dress design. After a few seasons laying low, recently the Mila Kartei duo revamped the brand with a colourful ready-to-wear collection inspired on travelling that made an impact on the last edition of Bafweek (Buenos Aires Fashion Week).
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Want more? Check out her blog on the top five designers from Uruguay.
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