Aug 17, 2017 | By WGSN Insider
Mar 24, 2016
Remember if you can, a time when instead of logging on to the Expedia website or lastminute.com, we used to walk into a travel agency, sit down and book a flight. It’s fair to say that the travel industry was radically changed by e-commerce, and according to Troy Collins, Founder and CEO of the fashion website Endource, fashion is heading the same way.
How does he know? Collins is no stranger to running an e-commerce site. With two start-ups under his belt, Deal Checker and the hugely successful Secret Escapes, adding another, new e-commerce start up makes sense. Except that along the way he switched travel for womenswear with Endource his latest venture.
Here’s three reasons this website is one to watch:
Endource celebrates magazine editors as key Influencers (and uses their reviews to help shoppers make more informed buying decisions.)
The workforce behind Endource scours the leading glossy magazines and weekend supplements to pull reviews from magazine editors, and key influential fashion bloggers to pick out ‘ the most desirable products’ recommended by these fashion industry insiders. The site hopes that if you’re deliberating about that skirt, on Endource you’ll find the personal editor recommendation that appeared in one of magazines to help you be more inclined to buy.
You get a curated, personalised offering of all the latest fashion on site.
When you sign up for the site and start buying, Endource starts to curate and adapt to your buying habits. But this doesn’t just mean giving you the three brands you like, based on what you’ve bought before, it means matching the cluster of magazines to the style profile of the shopper. So you, as the shopper gets to see rising star brands, the classic ones you’ve already bought and anything similar. You can also search influencers and magazine titles by name.
The universal shopping cart searches other retail websites for you, to track down the key item in your size.
Thanks to a universal cart that searches multiple fashion retailers, it will find any product, then let you shop it from Endource, better yet you can find the item in your size and the best price in your size.
WANT MORE? WGSN subscribers can get an in-depth report on The Rise of Third-Party Retail & Why It Matters here.
LIKE THIS? For more tech, digital and social analysis, as well as an in-depth look at how brands use digital,join WGSN
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.