Georgia May Jagger channels a seventies pop idol in the new Mulberry campaign
By Samantha Aldenton

For its Autumn/Winter 15 campaign Mulberry brings back Georgia May Jagger, this time as a more grown up and demure version of herself with …

Jul 13, 2015
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For its Autumn/Winter 15 campaign Mulberry brings back Georgia May Jagger, this time as a more grown up and demure version of herself with a little inspiration from British actress Julie Christie.

The seventies-inspired collection was styled by Melanie Ward and is supported by Jagger’s subtle likeness to a young Julie Christie, an award winning British actress and early seventies pop idol.

The images and accompanying film shot by returning photographer Alasdair McLellan, are set against Chelsea’s signature red brick buildings and contrasting black ornamental iron fences.

“Shooting the Mulberry campaign was great – it was so nice to be out on the streets of London! Chelsea is such an iconic place, I love the architecture. And of course, Mulberry is such a quintessentially British brand, so it was the perfect setting,” said Jagger.

As alluded to by the campaign model, old English houses also inspire the collection. Specifically inspirational were those sporting the Rococo and neo-classical design signatures of Georgian interiors, and are the signifiers of architects Robert Adam and John Soane.

The campaign also serves to introduce the Jamie, Mini Jamie and Roxette bags, available in stores and online from September.

The Campaign film:

Behind-the-scenes:


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