Apr 24, 2018 | By Ella Hudson
For Spring 2011 Generic Surplus has not only teamed up with Wood Wood and Comme des Garcons SHIRT, but also with OBEY on a pair of sneakers. The brands decided to mash up two styles from the Generic Surplus collection, creating a hybrid of a boat shoe and a dock shoe, featuring metal eyelets, work-wear laces and a mesh upper.
Image Via Sneaker Freaker
The plimsol sneaker features minimal branding on the tongue and the foot bed, resulting in an overall very clean looking sneaker that comes in three OBEY-branded colors: natural, navy, and tobacco. The sneaker will release Summer 2011 at $65.
The Active Team was on hand last weekend, to celebrate the launch of the sneaker at Space 15 Twenty in Hollywood. OBEY, took a page from their past, and set up an on-site screenprinting facility, where they were printing limited edition give away posters. Nitedog started out the night spinning obscure disco tunes, followed by DJ Pubes and special guest Shepard Fairey on the ones and twos.
Space 15 Twenty is an exclusive retail setting, which cultivates the opportunity for collaborations between creative brands. Each store is connected by the outdoor courtyard, which includes a performance space, art gallery, bookshop dedicated to design, and a restaurant (Umami Burger).
Space 15 Twenty’s courtyard is locally known to sponsor hip weekly events featuring local Los Angeles artists and indie label pop-up shops. Its weekend flea markets, featuring vintage and local designers, create a truly neighborhood feel right in the middle of Hollywood.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.