May 09, 2018 | By Isabelle Coates
Mr Porter recently launched it’s Spring 12 campaign, which gives more than a slight nod to revered lineage. After last season’s featured young heirs of style (Ed Stoppard, Bruno Senna, Isaac Ferry and John Hemmingway), the website puts forth a new set of young men who have inherited the sartorial style of their forefathers and who aptly represent the campaign’s slogan: “You can inherit style. Or purchase it on MRPORTER.COM.”
This season the campaign features three sons and grandsons of style icons: Mr Ethan Peck, actor grandson of Mr Gregory Peck; Mr Tuki Brando, medical student and grandson of Mr Marlon Brando; and Mr Logan Plant, brewer and son of Mr Robert Plant.
“At Mr Porter we’re interested in style, talent and story-telling,” says Mr Porter Editor in Chief, Mr Jeremy Langmead, “and so we chose three people who encompass all three. Mr Brando, Mr Peck and Mr Plant not only look good, have an individual style, and three very different career paths, but they are descendants of style icons, too.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.