General Pants Co., the Australian multi-brand retailer hits LA
By Lourdes Linares

Denim lovers will now be able to shop their favourite denim Aussie labels as General Pants Co., the Australian boutique launches its first U.S. store in LA.

Jun 07, 2016
/

10 photos
The exterior of General Pants Co.'s 1st US store
Like

General Pants Co., the Australian multi-brand retailer known for delivering the best brands in youth culture has arrived in the US; the La Brea area of Los Angeles to be exact.

The boutique called The Local by General Pants Co, is the retailer’s first-ever U.S. store location. It carries a carefully curated collection of Australian brands mostly new to the LA market. Additionally, The Local will launch a U.S. specific e-commerce site www.thelocalgpc.com and a second stateside store location in New York city later this year.

Located at 132 S. La Brea Ave in the heart of West Hollywood, the store officially opened its doors June 1st, 2016.

The Local store will act as a concept and event space as well as a traditional bricks and mortar retailer.

Throughout the summer of 2016 General Pants Co. plans to activate a series of events that will showcase the brands cultural influences such as music, fashion, and urban subcultures.

Also located on site will be the General Pants Co.’s wholesale office and showrooms to further help inject great Australian designers into the U.S. market via a select group of renowned retailers.

WGSN_L132_Blog_004 WGSN_L132_Blog_002

WGSN_L132_Blog_003

WGSN_L132_Blog_005

WGSN_L132_Blog_006

“With a number of great Australian designers in high demand in America we thought it was time for a multi-brand concept to break in. Multi-brand retail is nothing new in the States, but we feel there’s room to carve out a niche by keeping the brand mix tight and purely Australian” – said General Pants Co. CEO Craig King

WGSN_L132_Blog_007

WGSN_L132_Blog_010

WGSN_L132_Blog_009

WGSN_L132_Blog_012

General Pants Co.’s Ksubi men’s denim patched jean

WGSN_L132_Blog_011

General Pants Co,’s One Teaspoon Denim Jacket

 

The Local’s Australian portfolio of brands available at the La Brea store include: Ksubi, Insight, One Teaspoon, Zanerobe, Neuw, Rolla’s, The People Vs, Arvust, Spencer Project, Alice in the Eve plus a select group of new inclusions to General Pants Co. stores.

The Local. 132 by General Pants Co is located at: 132 S. La Brea Ave, Los Angeles, CA 90036

 

Like this? Follow Lourdes on Instagram here

Want more? Check out Lourdes’ feature on the LA denim brand: Parker Smith, run by an all-female team.

DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN.


General Pants Co., the Australian multi-brand retailer hits LA
0 comments

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

4 photos
How YSL used accessories to propel the brand message at PFW S/S17

Denim trends from LFW
2 photos
Denim trend alert: The rise of unconventional silhouettes

The models on the runway: ysl paris fashion week ss17
2 photos
Vaccarello's YSL debut gets tentative thumbs-up at Paris Fashion Week S/S17

19 photos
Our favourite laid-back denim street style looks spotted in Colombia

9 photos
Paris Fashion Week hotspots that WGSN loves