General Idea

New York: Over the last few seasons, designer Bumsuk Choi has made General Idea one of the most colorful and relevant collections of New York Fashion Week. For F/W 12, his signature athletic influence continued with a nod towards the various multi-hued uniforms of the Winter Olympics. In his show notes, the designer explained, “The inspiration for this collection is from the athletes changing their uniforms after games in the locker room during the 1968 Grenoble Winter Olympics. It’s as if they are walking out with pride…It will show the true meaning of the show theme, ‘After Games.'” Doing a brilliant job at translating activewear for the city streets, Choi layered in his usual pieced parkas and bold sweaters with slouchy knit pants (a must-have for the season), fur-trimmed jackets, time-honored sweatshirts and a toggle-baseball hybrid. As more men incorporate technical elements into their everyday wardrobes, General Idea successfully illustrates that sporty basics are for both on and off the field.

Silhouette: Active urban

Color: Burnt orange / Forest green / Burgundy / Khaki / Dark navy / Chambray blue / Grey

Key Items: Toggle-baseball jacket / Quilted shirt-jacket / Knit tailored pants / Toggle parkas / Cable knit sweaters / Sweatshirts / Compression tights / Utility puffer vests

Details + Trim: Pieced construction / Fur trim / Patched and reinforced knees / Drawstrings / Exposed zippers / “Lobster claw” metal closures / Contrast facing for cuffs

Accessories + Footwear: Fur scarves / Baseball caps / Marled camp socks / Leather + canvas hybrid sneakers / Velcro Hi-tops / Pieced quilted rucksacks


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