General Idea

The Korea-based designer Bumsuk Choi’s line, General Idea, has been around since 2004, and has steadily moved within the boundaries of must-have menswear with its uniform of polos and shorts. The shop also carries the brand’s patterned sweaters and range of footwear, from classic brogues to street-savvy sneakers.

642-25 Sinsa-Dong, Gangnam-Gu

Seoul, South Korea

Tel: +82 2 54 66 110



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