13 hours ago | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
The 26-year-old chef brings his culinary talents to London’s food scene, with a menu full of dishes inspired by stories. Having trained under Michelin-star chefs Tom Aikens, Thomas Keller and René Redzepi, Sellers entered the Young British Foodies Awards in 2012 (an initiative celebrating innovative culinary expertise).
Story’s dishes take guests on a gustatory journey, as Sellers explains:
“The idea is to entertain, to create escapism. Food takes us to a place in our heads we’ve been to before.”
A narrative runs through a tasting menu, comprised of six or ten-courses; dishes have wide-ranging inspirations, such as memory, flavor and conversation, while nostalgic dish names include the Three Bears Porridge dessert and Beef and Dripping, which was inspired by Seller’s own father. In addition, guests are encouraged to leave behind a book that contains a handwritten personalized story.
“We see food as our story books and want our guests to share this story, leaving their own stories with us along the way.”
For more on the Young British Foodies see our recent blog post. – Babette Radclyffe-Thomas
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.