Gareth Pugh’s Dramatic Preview of F/W 11 Collection at Pitti Uomo


Audiences got a preview of Gareth Pugh’s F/W 11 collection last night, when the Pitti Uomo guest designer screened a film presentation on the ceiling of Florence’s Orsanmichele church. Pugh created a dramatic environment to show the film. He played up the venue’s spooky-religious feel, even commissioning a violinist to play among ancient statues in one candlelit room. In the next room, Pugh’s film played. Model Natasa Vojnovic moved about in six looks inspired by “Italian architecture and religious iconography.” Vojnovic wore billowy silhouettes and a black, white, gold, and cobalt blue color palette. While some blue pieces felt ethereal and feminine, other metallic looks read livelier. The film’s closing imagery, consisting of multiple male and female bodies forming dreamy kaleidoscopic designs, conjured the Sistine Chapel.

Click here to see the complete film.

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