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Garage Sale

 chanel_4.jpgChanel, the storied icon of French fashion, and colette, the carry-all concept-store of everything hip in Paris, have teamed up this week by creating a pop-up store to rival all others before it.
chanel_3.jpgStrategically timed during Paris Fashion Week, the shop is set up in a parking garage in Paris’ ultra-luxe 1st Arrondissement, just up the street from colette’s regular store, featuring different designers, music talents, and artists in a rock’n’roll atmosphere.

The white-washed walls are covered with sassy monsters by New York graphic artist Kevin Lyons, the perfect backdrop to hosting DJ sets by the likes of Elisa Sednaoui and the Misshapes.  There is also a cupcake bar, Chanel bag customization sessions from club impresario-cum-graffiti artist André amongst others, and a Chanel nail bar.

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Juxtaposing the headline pieces of Chanel’s Spring Summer 2011 collection with hand-picked younger designers’ works, the pop-up shop is the culmination of some of the most creative fashion entities in Paris.  To top it all off- an exclusive playlist created by Michel Gaubert available to all boutique customers.

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“We’ve collaborated with Chanel in the past,” says colette’s Sarah Lerfel, “and we were looking for another opportunity when we discovered this space, which is going to be a drugstore at the end of the year. For us this is a meeting both geographically” —the shop is about halfway between Chanel’s HQ on Rue Cambon and colette— “and with products. We’re mixing very young designers like Anthony Vaccarello, Christopher Kane, and Mary Katrantzou with Chanel, which gives a much less classic vision of the brand.”

Chanel & Colette Pop-Up

336 – 340 rue Saint-Honoré 75001

Photos: Courtesy of colette

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