Encouraging girls to celebrate themselves is important, which makes this line the perfect drop for the back to school season, says WGSN Senior Editor of Kidswear Erin Rechner
Aiming to empower girls across the globe, GAP brand and Ellen Degeneres have teamed up to create a limited edition collection to help show girls they can be exactly who they want to be.
In a world where social media, peers and bullies can make or break young people, this line is meant to make them feel confident and strong.
“Gap has always encouraged people to be themselves, and I love that they have the same values that I have: to be true to who you are and to wear cute pants,” DeGeneres told British Vogue.
Ellen has an overwhelmingly warm presence and advocates equality and respect, making her the perfect candidate for this collaboration. Talented kids are always present on The Ellen Show, making their mark and employing positive messages.
The campaign features talented children from seven- to 12-years-old and includes a pint-size drummer, skateboarder and a nine-year-old who works on creating prosthetic hands.
Boys items are also in the pipeline but the brand wanted to shine on the girls for the initial drop. The message behind it all “celebrate yourself” is pretty perfect for the back to school season, no matter what the circumstances are.
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