May 09, 2018 | By WGSN Insider
Following a distinguished list of collaborators that includes Alexander Wang, Vena Cava and Valentino, Gap enlisted a new crop of designers for a line of tees that may not be as well known with the help of DIY e-tailer, Threadless.
Founded in 2000, Threadless is a pioneer in the crowdsourcing movement, utilizing a system of design competitions and online voting to stock their ever-changing assortment of graphic knit tops and accessories (think: CafePress meets deviantART). The collaboration marks one of Threadless’ biggest milestones to date, with prizes worth $3000, not to mention the ultimate bragging rights of saying you designed that T-shirt someone on the street may be wearing. Hailing from places as far and wide as France and Australia, the winning tees all convey an ebullient mood for spring, addressing universal themes of love, childhood nostalgia and sunny skies.
Gap x Threadless is available now in stores and online.
A few of the winning designs above from left to right: “Love You” by Florent Bodart, “What Do You See” by Jordan L. Bender, “CLICK, CLICK!” by Laura Sellman, “Downpour” bags by Scott Giblin
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