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GANT Joins the New Haven Math Club

Gant Rugger's F/W 11 collection is called "New Haven Math Club"

Highlighting key items from its upcoming Pre-Fall 2011 collection (released online today and in stores next wek), GANT Rugger has just released a short film entitled “The New Haven Math Club.” Inspired by vintage-style film strip tutorials from the 1950s, the film is accompanied by an old-school voice-over giving tips on how to maintain a proper collegiate appearance. Designer Christopher Bastin explains the marketing is,  “Chockfull of eye-catching, lightweight sweaters and trim, natty suits, the line was heavily inspired by photographs of a Yale math club from the mid-’60s.” Surprisingly informative, the feature gives a tutorial on how to button up your shirt, how to correctly wear your jacket lapel, and how to properly button your cuffs and collar back — all essentials for looking smart. Remember, “popped collars are not for scholars.”

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