Gant Goes Old School

Photos courtesy of A Continuous Lean

With the recent opening of the GANT Campus Store in New Haven, a re-release of the classic YALE CO-OP shirts was inevitable. Just this past weekend came word that the company started selling a small run of the oxford cloth button-down shirts (retailing at $115) at the spot in New Haven, as well as at their stores in New York.  The woven shirts, which are based on the original designs that were sold at the university bookstore in the 1960s, are co-labeled with the YALE CO-OP mark and GANT branding.

Gant, which started in New Haven in 1943, produced apparel targeted specifically at college students through the 1950s and 1960s, and its new line of shirts echoes the old collegiate designs, said CEO and president of GANT USA Ari Hoffman. “The Yale Co-Op shirts represent a reconnection with our past,” he said in a press release. “We want to reconnect to a time generations ago when students, faculty and alumni made Gant oxford button-downs the must-have shirt to own.”

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