Last week, Gant opened the doors to its first-ever Gant Campus Store in New Haven, Connecticut. The homecoming of sorts is special since the now Swedish-owned company began in the Ivy League city in the 1940s, growing to become a major shirt manufacturer for Brooks Brothers and J. Press before creating its own line. The aesthetics of the shop blends well with the surrounding Yale campus and the building itself a New Haven icon as well, built in 1910 as Langrock Fine Clothes, a men’s department store. The library-themed shop carries curated collections of Gant, Gant Rugger, Gant by Michael Bastian, and a resurrected Yale Co-Op branded shirt collection that will be available in March. The Co-Op shirts recreate what the iconic brand used to manufacture for Yale’s famous bookstore during the 60s, and the new Campus Store actually features a glass case as you enter that showcases vintage Yale Co-Op shirts. All the store’s furniture and casements are locally sourced antiques, and great attention was paid to vintage photos and campus memorabilia.
268 York St at Elm St New Haven, CT 203-776-1949
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.