May 18, 2017 | By Carlene Thomas Bailey
Lady Gaga is taking over Barneys New York flagship store for the holidays with her interpretation of Santa’s Workshop. An entire floor of its Madison Avenue store will be rebranded Gaga’s Workshop at 11:59 p.m. tonight. The store plans to stay open all night for the launch. The workshop will stay open through Jan. 2, 2012.
Customers will enter the store through a giant monster-like Gaga mouth over the 60th Street entrance. Artists Eli Sudbrack and Christophe Hamaide Pierson, Lady Gaga Fashion Director, Nicola Formichetti and Barneys’ Creative Director Dennis Freedman helped design elements of the concept store. One of the art installations includes an oversized Lady Gaga-turned-spider.
According to Barneys, the shop will riff on the idea of the traditional holiday workshop and will have eight stations including a candy shop, toy shop, closet (for apparel and accessories), library (for books, CDs, media, and paper goods), gallery (for collectibles and specialty items), jewelry, boudoir (for candles and cosmetics), and holiday.
The workshop will feature limited-edition items. 25% of sales will benefit the Born This Way Foundation, recently founded by Lady Gaga and her mother to promote youth empowerment and equality by addressing issues such as self-confidence, well-being, anti-bullying, mentoring, and career development.
Some of the featured products include $285 fingerless leather spike moto gloves, $225 handmade press on nails, $25 lollipops, charms and a yo-yo.
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