G-Star’s Rookie Runway Reporters at NYFW


G-Star Raw is searching for the best unsigned talent on the web for live coverage of New York Fashion Week. The world’s best Tweeters, Flickrs, Facebookers and YouTube film makers will be recruited to file raw reports from NYFW.

G-Star Raw’s new site, nyfw.g-star.com allows reporters to register for consideration and sign up with their social media account. The winners will be chosen by their fans; the writer, photographer or film maker with the most votes wins (although G-Star Raw will reserve the right to take a few wildcards along too if talent allows it).

The winning rookies will be sent to New York and issued press passes for the G-Star Raw show – with front row seats, backstage passes, after-show party invitations and a mandate to mingle with the glitterati and report about it on the live mash-up site on g-star.com, where you’ll find their photos, tweets and status-updates by the minute. Deadline for entries is February 1, 2010 and winners will be announced on www.g-star.com on the February 5, 2010.

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