Apr 27, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Dutch denim powerhouse, G-Star teams up with fashion bloggers from across the globe to explore the diverse styling possibilites of their iconic Elwood Jean.
The past few seasons has seen a growing number of global brands reaching out to bloggers and young creative talents to collaborate on collections, campaigns and marketing projects in an effort to realize and add authenticity to their outputs. Levi’s recently collaborated with denim experts and the fashion community with a digital photo gallery dedicated to the many ways in which people around the world style their 501 jean. Meanwhile, H&M tapped international style blogger Susie Bubble to curate her own area in store as well as style the windows for the relaunch of their Regent store.
For S/S 13, G-Star take a unique approach by teaming up with the international fashion blogging community to explore their personal styling interpretations. To get a rounded and diverse selection, G-Star connected with various personalities from Cape Town, Tokyo, Amsterdam, London, Berlin, and more to capture portraits featuring the G-Star Elwood styled entirely by them. Each of the portraits reflects an aesthetic that is signature to the cities with both the guys and girls adding their own personal perspective to the classic G-Star fit. Featured in the project are blogs like Walter D’Aprile of Italy, L.A.’s Street Peeper and London’s 5inchandup. To accompany the campaign, a short video has been released featuring New York’s prolific fashion blogging duo, Jushua and Travis from Street Etiquette.
Take a look at the video below and head over to G-Star to see the full selection of images.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.