G-Star: monster-marketing

The Amsterdam denim giant, G-Star, is going into the new season with a bang. As they roll out their S/S 11 ad campaign featuring world chess champion, Magnus Carlsen and British actress, Gemma Arterton, the brand launches their latest copy of RAW magazine and releases two special G-Star busses to tour around New York City.

This issue of RAW just hit the G-Star stores worldwide with a distribution of 4 million copies and contains an interview with Gemma Arterton, a piece on eccentric head designer, Pierre Morisset, and an interesting article on the use of nettle in G-Star’s sustainable collection- go seek out a copy at a store near you and watch out for those busses!

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