1 hour ago | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Today G-Star launched its eco initiative RAW for the Oceans, a collaborative project that that takes plastic from the world’s oceans and transforms it into innovative denim and apparel. To accompany the online release, the Dutch denim giant showcased the collection through a digital campaign of quirky gifs and illustrations.
Following the announcement of the Raw for the Oceans collection back in February, Dutch denim brand G-Star along with its brand partner Pharrell Williams unveils the pieces for the seasonal offering. The collection, curated and co-designed by Williams and made in partnership with Bionic Yarn, The Vortex Project, and Parley for the Oceans is constructed of fibers made from recycled plastic bottles collected from the oceans. Pieces include iconic jean fits like the Arc 3D, bomber jackets and trench coats in a rich indigo palette, alongside patterns derived from the projects mascot. Shop the full collection at their online store and explore more on the project here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.