A major collection of archive Helmut Lang is being exhibited at PFW
Jan 17, 2018 | By Samuel Trotman
A few weeks ago we announced in denim news that Vincent Gallo is the new face of G-Star, and now the rest of the F/W 11 campaign images have hit their Facebook page.
The infamous actor, director, producer and singer/songwriter known best for the size of his manhood in Brown Bunny has taken over from previous face of G-Star and chess grandmaster Magnus Carlsen and sits alongside Gemma Arterton.
G-Star is known for their off-center castings and preference for ‘character over looks’ and with their latest face, we can’t think of a more ‘characterful’ model!
Different from past seasons, all outfits used in the campaign will be marked with a special hangtag for easy identification in G-Star stores- a nice touch.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.
Get more Denim insights as a WGSN subscriber