Sep 25, 2020 | By Polly Walters
Big data meets consumer insights, Experience WGSN.
Over the next few weeks, we’re proud to introduce the first group of WGSN Future Makers. First up, Raeesa Brey, a fashion designer and trend analyst based in Cape Town, South Africa.
I’m inspired by the challenge of creating new items for a consumer who has longevity in mind and who is willing to invest in items. In that sense, I admire Raf Simons’ work, which makes a statement while remaining timeless and wearable. He has remained thoughtful even when he went through challenging experiences.
Tinker Hatfield’s ability to problem solve in the form of sneakers is also phenomenal. He manages to push the boundaries with innovation while staying true to Nike’s brand DNA, which requires both bravery to pitch bold designs as well as a deep sense of empathy to understand what the consumer will want next.
Lastly, I admire Eva Chen’s ability to have pivoted from a magazine editor to being the head of fashion partnerships at Instagram. She swiftly brought heritage brands into the social sphere when they had negated it for years. I also admire the nonchalant manner in which Eva communicates with her audience as well as her being a ‘real’ mother who has flaws instead of portraying an unattainable facade.
My interest in design stemmed from discovering that fashion could be both practical and considered pieces of art. When researching this further, I realised that commercial design had the opportunity to assist people on a mass scale. It is a privilege for someone to wear and live in your designs while reflecting a part of their own identity. In that sense, I define my design style as thoughtful, practical and functional.
The industry as a whole can make a commitment to using responsible materials that will ease the pressure on the depleting environment. It can also create adaptable and inclusive design that can be worn by all consumers, including those living with disabilities.
My dream job would be to consult international brands on future trends and to help tailor how the future would look for their company. I would love to lead and mentor a team to achieve this.
Raeesa is mentored by Sarah Owen, our Senior Strategist at WGSN Insight, based in Lisbon, Portugal, who leads a team dedicated to helping our clients understand digital trends, youth culture and marketing strategies.
Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider.
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