May 26, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
The billionaire investor and founder of Paypal, Peter Thiel, recently backed Missouri–based start-up company, Modern Meadow in a venture that will see meat and leather produced using 3-D printers, without the rearing, slaughter or transport of animals.
The topic of in vitro meat was recently discussed in our Futurist report, Edible Innovations, in which we explored test-tube meat as a means to reducing the environmental concerns of livestock farming and worldwide demand for protein-heavy foods.
Taking it to intriguing new levels, the printing technique would involve layering cells into a specific structure, such as a hamburger or steak shape, which would then be shaped into tangible and edible matter using a 3-D printer. Interestingly, this foodstuff would only have the consistency and flavor of “meat,” without being classified as real meat, widening its appeal towards vegetarians and religions that forbid the consumption of animals.
It will be interesting to see how food consumers react to Modern Meadow products when they become available for purchase. Read more about Modern Meadow here. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.