Apr 24, 2018 | By Ella Hudson
Style is as much about form as it about hitting the right notes of serendipity, which brings me to a fun collection I recently discovered.
Womenswear designer Wenjun of W by Wenjun and KOL Wenjun Lau have come together for special collaborative collection ahead of Chinese New Year. Amused that they both share the same name and are often mixed up in Shanghai’s tight-knit fashion community, the two have decided to playfully embrace the confusion with a crossover collaboration.
The pieces are inspired by modern culture and playfully deal with the typical ‘holiday moments’ associated with Chinese New Year – just imagine if Thanksgiving was a week long affair.
Here are my top three picks:
The first item has a sarcastic tone – a sweatshirt satirising flashy, pretentious elements within fashion and its followers.
This next piece is an attention grabbing jacket – but Wejun & Wejun are making a comment on shy, introverted girls wearing loud clothes, expressing the cultural dichotomy of appearing one way, through fashion, but being entirely someone else underneath.
In China, in place of Miss or Ms, we often flatteringly address strangers we need to speak to
with ‘mei nv’ meaning beautiful lady. Currently we’re using new slang ‘xiao xian ny’, which translates as almost saying ‘hey, innocent young woman’. This on-trend, ruffled dress is referencing this.
What’s interesting is that how fashion is marketed is as important as the fashion itself, these days. Through culture, design can become more relevant, daring and playful, too. This youthful, conversational tone in fashion is a smart way to resonate with younger fashion fans.
For more, WGSN subscribers can read our It Designers: The Chinese New Wave report.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.