Fuji Rock Music Festival


Despite swirling bankruptcy rumors, Crocs had a huge presence at this summer’s Fuji Rock Music Festival held at the Naeba Ski Resort, in Niigata Prefecture, Japan. The largest outdoor music festival in the country drew 100,000 young fans for a weekend of camping and rock bands, a venue perfectly suited to the molded footwear. In bright pop colors for both young men and juniors, these Crocs found a new, youthful market among the eclectically dressed attendees. Who needs George Clooney (the company’s new brand ambassador) to vouch for your relevance, when an entire nation likes you just the way you are?

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.