From Beyond

Whenever I attend fashion week in any city, I always make time to check out some of the off-schedule offerings. This is often the best way to discover up-and-coming talent…it’s also certainly the best way to get a real sense of the city you are visiting and discover what is actually going on in the fashion community there. (If you seen the inside of one Mercedes-n-M.A.C.-sponsored tent you’ve seen them all.) This is especially true in New York and London – where some of the very best shows are off-schedule and away from the main venue – less true in Milan and Paris. This is how I found myself in a narrow street behind Liberty the other night – just an alleyway really that sits in the shadow of the famous department store. I was headed for the basement of an old Victorian refectory where my friends The Broken Hearts were launching their Fall 2009 limited-edition women’s wear collection for cool Soho boutique/gallery Beyond The Valley. Originally started as a not-for-profit space, Beyond The Valley’s stated mission is to help emerging designers and artists get products launched into the marketplace. I launched myself into the midst of the party and these are some of the kids I saw there…xx eddie

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.