May 19, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Sep 16, 2012
We’re completely enamored with the design of this pop up radio station in Essex, which takes its inspiration from the first ever building to broadcast radio during the early 1920’s, 2 Emma Toc.
Situated in Writtle, Writtle Calling is very near to the original home of 2 Emma Toc: an ex-army hut in the fields surrounding Writtle village, which was built by Marconi Engineers who broadcast shows every Tuesday evening.
The installation has been designed and realized by Melissa Appleton and Matthew Butcher, founding members of architecture practice, Post-Works, with help from CADE (Centre for Art and Design in the Environment).
Comprising a small hut and a stage, Writtle has already begun its fascinating and varied broadcasts, featuring shows by local musicians, writers, artists’ and scientists, and will finish up on September 18, with a celebratory barbeque due to take place tomorrow evening (Saturday). Local listeners can tune in at 87.7 FM, while non-locals can visit the online website. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.