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Fresh Start for a Fresh Year!

In the New Years tradition, the Active Team has checked out a wide scope of fitness buzzes for 2011. We thought it would be cool to share some of the top and upcoming trends for keeping active. During the fall of 2010, we did a wellness report highlighting the newest “technical helpers” – this post is an affirmation and extension of what’s to come in the next few months. From technology and footwear to staying healthy and eating well…it’s all here.

Toning footwear continues to expand and maintain a solid presence in the market. Puma recently introduced its BodyTrain collection. The range carries two styles, the BodyTrain Mesh and the BodyTrain LS Nbk, both have a rocker-shape design that incorporates IdCELL technology which creates resistance and increases muscle activation.

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Technology advancements and Apps that measure performance including motivation, logging and tracking are par for the course these days. Recording distance, time, and speed for runners is essential, and serves as an inspiration for other types of consumer electronics. The gaming market jumped on the opportunity to tap into this growing niche with movement sensors and handheld devices. They now also offer an update to traditional handheld components in the form of products like the Fitbit, a tiny 3D sensor used to measure energy output, and the Quirky Fit Kit, a lightweight utility belt keeps electronic necessities compact and safe.

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Every year new gym classes enter the active spectrum. Gym Studios get playful with Slide Boarding, Kangoo jumping, Bosu ball workouts, “aero-jumping”, as well as offering classes that incorporate choral and dance cardio. Also going strong for 2011 are the use of Kettleballs along with Pilates and Zumba Fitness classes. Advertising for gyms gets a sexy update with Equinox’s new campaign boasting balance, agility, and confidence. Fashion photographer Terry Richardson puts models in “compromising situations” for a totally unexpected concept for Equinox. Interesting to see Richardson getting his “active” on, as he was also recently tapped by Reebok for FW10 to photograph its fresh New Classics and Woven Label Collections.

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A focus on powering up immune systems to combat a tough flu season with vitamins and power ingredients like acai berries, raw cacao, coconut water, and rich greek yogurts continues. Vegan and Vegetarian lifestyles are celebrated through the blogging community with sites like yumuniverse.com. Companies like BluePrintJuice and Joulebody Kickstart make cleansing easier by providing step-by-step products for a short-term detox.

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Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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