12 hours ago | By WGSN Insider
Get more Denim insights as a WGSN subscriber
Veteran catwalk model Freja Beha Erichsen ditches the runway for designing, as she prepares for the launch of her debut denim collection.
Later this month sees the launch of Danish model Freja Beha Erichsen’s debut collection in collaboration with denim brand Mother. The brunette worked closely with Mother cofounders Lela Becker and Tim Kaeding on the capsule denim collection to produce the range of original fits, washes and prints. The range is strongly influenced by Erichsen’s androgynous personal style and tomboy uniform of skinny jeans and shirts.
In an article with Vogue, Erichsen commented, “I’m not a designer. I wanted to do something that I knew I could do. Denim should always be comfortable, jeans should protect you. They are workwear. I was really interested in the different fabrics, some are much heavier than others, but I wanted to stay true to what I would wear.”
Jean fits included within the collection range from skinny to straight, offered in five washes as well as a beautiful polyurethane leather that looks like lambskin. Print features heavily in the line with digital pattern inspired by agate and geode crystals. Other notable fits include a slick biker pant, a pair of high-waisted cutoffs, and of course a chambray shirt that nods to the model’s signature style.
The collection, which ranges from $145 to $300, will be available at Nordstrom in late September. Ten percent of the proceeds will benefit Doctors Without Borders, the international humanitarian organization that the do-good model has been working with for the past few years. The organization provides medical care in nearly 70 countries to people affected by war, natural disasters, epidemics, malnutrition and exclusion from health care.
To find out more behind the collection, head over to Sportswear International who did an in-depth interview with Freja.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.