Free and Easy Magazine’s Rugged Factory Store

Whilst over in Tokyo we noted an exciting new store worth visiting. Many of you will be familiar with Free and Easy magazine from Tokyo, the magazine is chocked full of great menswear, lifestyle and denim inspiration and their ‘Rugged Museum’ store in Aoyama is most definately worth the visit. Last month they opened the doors to their new venture, The Rugged Factory, a store devoted to the brand they have built that has steadily grown with the success of the magazine and Tokyo store.

The collection perfectly captures the looks found within pages of  Free & Easy with near perfect vintage replications. Divided into categories such as Army-Navy, Denim, Campus Life, Tweed & Leather, and Woodland Country, the label and store mirrors this true rugged styling within its pages.


The Rugged Factory:

150-0001 , 1F, Harajuku, Shibuya, Tokyo 6-17-11 JPR Jingumae

The Rugged Museum:

Kita-Aoyama, Minato-ku, Tokyo 2-9-5-1F -6438-1631 





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