21 hours ago | By Sandy Chu
Big data meets consumer insights. Experience WGSN.
Frame Denim showcased its expanded range of clothing this past New York fashion week and has now revealed a preview of its Autumn/Winter 15 campaign, with an image of model Natasha Poly as a 70s songstress taking over from Karlie Kloss..
The brand by cofounders Erik Torstensson and Jens Grede has up until now focused on denim and is expanding more fully into men’s and women’s clothing this season with a distinctly 70s vibe.
Torstensson told Style.com: “It’s an important collection for us because it’s really the first time we’ve stepped out from being a denim brand and being a complete lifestyle brand with a complete collection.”
The image of Poly in a velvet suit and bow tie blouse is just the first of seventeen more images to come with the brand’s new assortment as the focus.
Frame Denim also released one of the images from its men’s campaign earlier this week starring actor Matt Dillon.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.