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For the LOVE of the Game

As the US Open kicks into full gear, we have already started to feel the city buzzing with tennis related events and activities. If you didn’t know, NYC during the US Open is basically a prelude to Fashion Week for us here in the Active Department. High-profile athletes, celebs and brand ambassadors are everywhere we look! Here is the first of many posts that speak to all things stylish during this year’s Grand Slam Tournament.

For the sixth consecutive year, Ralph Lauren is taking the reigns when it comes to outfitting the world’s top athletes and entire staff of the US Open 2010. Sold exclusively to the Macy’s of Herald Square in NYC, the slim-fit breathable cotton Polos for both ball boys and girls feature a contrasting sash stripe at the front and US Open 2010 patch at the right sleeve.

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Images via Ralph Lauren

Although Serena will not be competing due to a foot injury she suffered right after Wimbledon, her sister, fashion designer, entrepreneur, athlete and role model, Venus Williams has plans of debuting a little something special of her own for the Open.

In collaboration with EleVen, Venus’s very-own fashion label, Ralph Lauren has debuted the “Venus Dress” featuring a half-zip front, ribbed polo collar and racerback silhouette. Details such as the flouncy skirt, pieced sash stripes and the “Big Pony” embroidery go hand in hand with the EleVen patch that accents the right chest. 15% of sales will be donated to the Women’s Sports Foundation, ”dedicated to advancing the lives of girls and women through sport and physical activity”.

Along with the “Venus Dress”, the “Venus Polo” was designed exclusively for Venus Williams by Ralph Lauren, in partnership with EleVen. Pieced sash stripes accompany this design with the “Big Pony” embroidery on the left chest, as well as the US Open patch on the right sleeve, and the EleVen patch on the left sleeve.

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The seven-time Grand Slam champion donned the designer collaboration while answering questions and demonstrating techniques live via ralphlauren.com for the Legends Clinic. Combining fashion, technology and sports, fans all around the world were able to ask questions “providing customers around the world a unique experience to personally connect with one of the world’s premier tennis legends while she is engaged in her sport.”

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In another tennis related news, The NY Times Magazine in partnership with Dewey Nicks recently created a series of slow motion short films highlighting top athletes as they harness the energy, spirit and beauty of the female form. The images from “The Beauty of the Power Game” are literally some of the most awe-inspiring, emotional and moving we have ever seen.

Don’t forget to follow the US Open on twitter, for the latest updates and happenings in NYC. Tomorrow we will be highlighting on-court looks from Nike and adidas…stay tuned!

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