For the Love of Denim


Denim brand Blue Blood has collaborated with 15 retailers globally for their latest project, Love For Denim. The team has created 350 pairs of jeans in 2 new colors – Rainbow Selvage and Deep Purple. With Blue Blood’s untreated and unwashed, dry jeans, every change of the jean will be made by the wearer, eliminating the standardized mass produced finishes. To make the connection to the consumer even deeper, each pair will be individually stamped and numbered upon purchase.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.