Dec 13, 2017 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
Nov 15, 2017
Who hasn’t lost a couple of hours scrolling through beautifully laid out pictures of salad vegetables on Instagram? As the trend for sharing photos of food on Instagram shows no sign of slowing down, the visual language of food continues to focus around creating a shareable aesthetic. More than ever, we are eating with our eyes, as art and food become more and more intertwined – think bright colours, highly-curated flat lays and beautiful ingredients. Enter food artist Brittany Wright.
Wright creates beautifully curated shots that she shares on her Instagram account, @wrightkitchen. Predominantly her work features satisfying colour gradient shots of food posted under #foodgradients, the hashtag that has helped to make her Insta-famous. Feast Your Eyes, Wright’s upcoming book, celebrates the beauty and vivid shades of food, from carrots to ice cream, embracing the diversity and full spectrum of the things we eat all the time.
The highly curated and stylised flat lays are an Instagram foodie’s heaven, but Wright’s aim goes beyond getting likes. Her photography creates a story about food, where it comes from and who has grown it, to make the process of preparing and eating food more meaningful. The food used for the photos in Feast Your Eyes were sourced from local farms and producers, and the book aims to connect consumers with the food they eat as well as those who grow it and prepare it.
While highly shareable food images are currently a big hit on social media, they will increasingly be used as an engaging and sensorial way to tell stories about food and its origins. Perfectly curated shots will be imbued with further commentary and meaning to remain relevant, as consumers look for more narrative around the food they buy and consume physically and digitally. But in the meantime, let’s kick back and enjoy a good scroll through some ice cream pics.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.